Cultural power promotes self-confidence, and cultural consumption expands the new bureau. On January 2, the 16th (2022) Hangzhou Cultural and Creative Industry Expo came to an end at the Hangzhou International Expo Center. With the theme of "Creative Hangzhou, Connecting the World - The Power of Culture", this year's cultural fair has held more than ten activities such as exhibitions, forums, business and awards through a combination of online and offline methods, attracting more than 3,800 enterprises (institutions) and brands from 40 countries and regions, including the United Kingdom, Italy, France, Germany, Spain, the Netherlands, the four Nordic countries, Switzerland, the Czech Republic and Japan.

During the exhibition, a series of activities such as Hangzhou Cultural and Creative Future Conference, signing of cooperation institutions of Hangzhou Cultural and Creative Industry Investment Guidance Fund and signing of investment projects of sub-funds were held successively, with a total signing amount of 1.985 billion yuan. The Municipal Cultural and Creative Industry Development Center reached strategic cooperation with the Swiss Handicraft Association of Tizino and other institutions to jointly open the Hangzhou Swiss Cultural and Creative Industry Exchange Center. At the same time, it planned to launch "China has a good gift, the New Year is coming", "Song Yun Jiangnan", "Song Street in poetry", "Cultural Innovation Agricultural Carnival" and other theme exhibition areas where you can buy cultural "New Year goods" and experience cultural "New Year Taste" in one stop, and the actual turnover of online and offline has reached 130 million yuan, and some popular cultural and creative products present a situation of "one product is difficult to find".